Lingerie Market, Growth Factors, Region Analysis & Forecast year 2022-2030

Lingerie Market is anticipated to reach USD 135.16 billion and register a CAGR of 4.52% from 2022-2030, driven by the influence of social media and innovative marketing strategies.


Market Overview

The Lingerie Market will obtain a value of USD 123.33 billion and a CAGR of 4.52% between 2022-2030.

The lingerie market is a rapidly growing industry. As more women become comfortable with their bodies and more lingerie options become available, the lingerie market is booming.

Women of all shapes and sizes are now able to find lingerie pieces that fit them perfectly. From supportive bras to sexy lingerie, there is something for everyone. With lingerie available in a variety of styles, materials and colors, women can find the perfect piece for any occasion.

Lingerie is also becoming more affordable. As more companies enter the market and competition increases, prices have decreased significantly over the past few years. This has made lingerie more accessible to a wider range of shoppers.

In addition to the availability of lingerie, the market is also seeing an increase in demand for eco-friendly pieces. Many companies are now creating lingerie made from sustainable materials such as bamboo and organic cotton. This has allowed more environmentally conscious shoppers to purchase lingerie without compromising their ethics.

The lingerie market is an ever-evolving industry that is continuing to grow and diversify. With more options available and more affordable prices, the future of lingerie looks very bright.


The Lingerie Market is divided into product type, price range, and distribution channel segments.

The market’s product type segment is divided into loungewear, undergarments, shapewear, bras, and other categories. The shapewear segment holds the highest CAGR and will continue its growth consistency in the forecast period.

Store-based and non-store-based distribution channels are distinguished in the lingerie market’s distribution channel category. The store-based channel is sub-categorized into fragments such as supermarkets and hypermarkets, specialty stores, and convenience stores. The specialty stores will capture the highest CAGR rate in the forecast period. Direct and indirect channels make up the non-store-based channel.

Regional analysis

The Global Women's Lingerie Market is divided into four regions based on regional analysis: North America, Europe, Asia Pacific, and the Rest of the World. Due to rising demand for premium and luxury goods and the expanding presence of significant corporations, the European area is anticipated to dominate the worldwide market during the forecast period. The regional market will also be boosted by the expanding product availability and the growing number of online and offline distribution channels.

 The widespread presence of key industry players in the United States and North America will significantly impact the global market throughout the anticipated time frame. In addition, fair pay standards and broad acceptance of the developing lingerie industry will have an even greater impact.

Competitive Outlook

Marks Spencer Group plc, Fashion Nova, Inc., Triumph International, Calvin Klein Inc., Hunkemöller International B.V., Bluebella Ltd, Yandy LLC, La Senza Corporation, Hennes Mauritz AB, Jockey International, Inc., LVMH Moët Hennessy – Louis Vuitton SE, Parfait Lingerie, Victoria's Secret, Groupe Chantelle, and MAS Holdings are key lingerie market players.

The market is highly intense and dynamic in nature. Changing attitudes of women towards innerwear, rise in women’s empowerment movement, and body positivity are likely to affect the global lingerie market in the years ahead.

Recent developments

Aimer and the TENCELTM brand teamed up in September 2021 to promote environmental protection by using sustainable materials in their products. With a third-party validated label, fabrics made from carbon-free TENCELTM branded fibres may provide customers with a new level of environmental transparency. They are also 100% biodegradable and of botanical origin.

The new, sustainable underwear and dual-gender loungewear collections from Calvin Klein, a PVH Corp. trademark, were introduced in April 2021. They were made with materials sourced sustainably and contribute to the circular textile economy by employing recycled materials.

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